Shannon Valladolid has accepted the position of Director of Information and Public Relations, effective July 1.
The School Board approved Valladolid's hiring at its developmental meeting on May 3. She will replace Director of Communications Perry Hibner, who is retiring after the school year.
“I am honored to have been named the new Director of Information and Public Relations for the District,’’ Valladolid said in a 2-minute video she shared after the announcement. “Being a part of a District that is inclusive, innovative and inspiring is why I applied for the position, because I want to be a part of helping every student thrive.
“I am eager to highlight our top-rated District, our employees, and students.’’
Valladolid has served since November 2018 as the assistant manager of marketing and communications for Hillsborough County Public Schools in Florida, the seventh-largest district in the country with 206,000 students and 25,000 staff members. She managed communications for 61 out of 250 schools in the district, including individualized marketing plans, crisis communications, news releases and trained staff in media relations and social media.
Since March 2020, Vallodolid has served as the Hispanic Liaison for the district. She assisted with all internal and external communications in Spanish to bring quick and accurate information to more than 90,000 Spanish-speaking families. She also launched Facebook and Twitter pages for Latinx families and hosted virtual sessions to help them navigate challenges.
She has previously worked as a television reporter and anchor in Abilene, Texas and Tampa, Fla. She also has worked as a media relations coordinator for Fashion Houston, and a production assistant at a television station in Houston.
Valladolid, who is bilingual, earned a bachelor’s degree from Our Lady of the Lake University in San Antonio, Texas.
“I am excited that Shannon will be joining our team,’’ Assistant Superintendent of Operations Lori Ames said. “Shannon has a wealth of experiences that made her uniquely qualified for this position. Her passion and commitment to telling amazing stories will serve the District well going forward.’’