Director of Communications Perry Hibner and Christin Mlsna of J.H. Findorff and Son shared the communications plan for the upcoming referendum and reviewed a number of documents at the Board of Education regular meeting on Monday, Aug. 13.
Hibner told the Board the referendum efforts began in 2012 during the District's last referendum. Those efforts continued in the years after the successful referendum as the District worked to keep the community informed that the projects finished ahead of schedule and on budget.
"We have tried to make sure that we have been transparent about everything we do,'' he said. "Our goal is to make sure our stakeholders know about our successes, our continued growth, our desire to continue to be an academic leader and our focus on fiscal responsibility. I think the results of our community survey underscore that the community knows what a great value the District provides.''
Hibner reminded the Board that the District sent out a newsletter about the facilities planning process in May 2017, along with including information about the process and status in the School-Community Connections newsletter that goes out annually in January and June.
Efforts have increased lately as two pages about the District's needs and the referendum questions were included in the Back to School magazine-style newsletter that was mailed to all families with children in MCPASD schools earlier in the month and a Referendum 2018 Fact Sheet was printed in English and Spanish last week and available at school Information Days.
Mlsna noted the communications team is currently working on a display board that will be available at each MCPASD school, pull-up vinyl banners that will be displayed at the District Services Center and MHS along with being used during community presentations and the first of two postcards, which will be mailed to all District residents in early September.
A newsletter will also be mailed in September and another in October. The plan is to get at least one newsletter and both postcards to residents before absentee and in-person early voting begins.
Hibner and Mlsna then reviewed a draft of the presentation that will be unveiled at the all-staff get-together on Aug. 29 at the Performing Arts Center. The Board had a number of suggestions.
"It's an exciting time,'' said Hibner, who also noted nearly 20 presentations have already been confirmed. "It will be a busy next couple of months but we want to make sure everyone has their questions answered.''
In other news from Monday's meeting:
* The Board approved the agenda and resolutions for the Annual Meeting, which is scheduled for Monday, Sept. 17. The Board also briefly discussed the format of the meeting, along with who will present.
* The Board approved the 2018-19 Wisconsin Department of Public Instruction student nutrition contract. The only notable change from last year is the increase in the middle level lunch price that the Board of Education approved at an earlier meeting.
* The Board approved the appointment of Anne Bauer, Kurt Karbusicky, Paul Kinne and Todd Smith as legislative committee members for the 2018-19 school year.
* The Board approved a payment to Godfrey & Kahn.